Customer photos: A huge untapped resource

http://socialnetworkingnews.org/customer-photos-a-huge-untapped-resource/

It should come as no surprise that 92 per cent of marketers believe social media is an important aspect of their business (as reported by the Social Media Examiner).

Where it continues to lag behind other channels, however, is in the ability to measure return on investment (ROI). Only one in three marketers say they are able to effectively measure ROI from their social media initiatives.

Source: www.cityam.com

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