Can Social X Do For Brands What Facebook Can't?

http://socialnetworkingnews.org/can-social-x-do-for-brands-what-facebook-cant/

Facebook: You love to hate it. And yet, you keep going back for more: It’s the most crowded corner of the Internet, where 800 million of us hang out to do any number of things: scan the news, check brand pages for sales, remember who has a birthday, and spy on ex-lovers or new acquaintances. (Yeah, we know.)

And while we now spend more time on Facebook than we do on all other parts of the Internet combined, this does not mean that we don’t find the site problematic. Privacy is at the top of users’ concerns: People hate the fact that they cannot be anonymous on the site, that their data is being sold to the highest bidder, and that Facebook is free to experiment with us by manipulating our feeds.

Source: www.fastcompany.com

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