http://socialnetworkingnews.org/10-tips-for-marketers-using-social-media-to-increase-user-engagement/
Social media is about people
Anna Lawlor, journalist, content creator and co-director, Social i Media
It’s not just about using new platforms and tools for the sake of it, I think it’s important to remember how crucial the old fashioned relationship and business communications are. Relationship capital…should be at the heart of any brand’s social media activity. Ultimately, social is about people. I wonder whether social technologies are increasingly separating us from this human touch whereas social technologies should be used as complementary/value-added facilitators.
Focus on your audience, not platformSam Haseltine, solution consultant, Adobe
Your marketable audience changes far less frequently than social platforms. Focus on them and where they’re at. Tumblr is by no means a new platform, but if that’s where your audience are moving to, you should be there. But validate it first.
Source: www.theguardian.com
See on Scoop.it – other networks
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