Social media preferences vary by race and ethnicity

http://socialnetworkingnews.org/social-media-preferences-vary-by-race-and-ethnicity/

Latinos, blacks and whites use social media networks about equally, but there are some differences in their preferences for specific social media sites. For example, Instagram is more popular among Latinos while Pinterest is more popular among whites, according to a late 2014 Pew Research Center survey.

Today, about eight-in-ten Latino, black and white adults who are online use at least one of five social media sites – Facebook, Instagram, Pinterest, LinkedIn and Twitter. Among these, Facebook stands out as the most widely used platform, regardless of race or ethnicity: About seven-in-ten adult internet users (71%) say they use the site.

Source: www.pewresearch.org

See on Scoop.it – other networks

http://socialnetworkingnews.org/wp-content/uploads/2015/02/767566cd-942e-4041-b232-277e8406f633.jpg