Do Evil - The Business Of Social Media Bots

http://socialnetworkingnews.org/do-evil-the-business-of-social-media-bots/

Warning: reading this might lead you to lose faith in the media and marketing world! Oh – you didn’t really trust them to begin with? Well, let’s dig right in and meet the now-removed Twitter TWTR -0.97% account from @AI_AGW. He’ll hold an intelligent debate about global warming with you. But as smart as he is, you may be surprised to find that he is, in reality, a bot – a computer program. Bots like him cannot only talk to you, they can easily skew algorithms, influence your opinion – or, in some cases, cause a lot of trouble.

Source: www.forbes.com

See on Scoop.it – other networks

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