Twitter Acquires Niche, a Talent Agency for Social-Media Stars | WIRED

http://socialnetworkingnews.org/twitter-acquires-niche-a-talent-agency-for-social-media-stars-wired/

Twitter has agreed to acquire Niche, a startup that facilitates advertising deals for social media stars.

The social networking company announced the news today, with a blog post, but did not disclose terms.

Launched in 2013, Niche bills itself as a social media talent agency. It scours services like YouTube and Vine (another Twitter property) for breakout stars and signs them to mainstream media deals. According to a report from last year, Niche works with advertisers such as Gap, American Eagle, the NFL, Proctor & Gamble, and Warner Bros. Plus, it provides tools that helps stars use popular social services—and track their fanbase.

Source: www.wired.com

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