How social media can make your small business go gangbusters

http://socialnetworkingnews.org/how-social-media-can-make-your-small-business-go-gangbusters/

Social media is constantly being touted for its brand-building power, and rightly so. But many small businesses fail to reap the expected benefits from their investments of time and money in social media, largely because they haven’t fully grasped the unwritten rule of social media marketing: It’s not which tools you use, it’s how you use them that spells the difference between profitable performance and lackluster results.

Like professional marketers, successful small business owners target their social media activities for maximum impact. While their competitors are adrift in a sea of tweets and blog posts

Source: theweek.com

See on Scoop.it – other networks

http://socialnetworkingnews.org/wp-content/uploads/2015/02/17d06b0c-0651-4765-a2ee-fd5a51a1ec7f.jpg