http://socialnetworkingnews.org/sungardasvoice-why-hackers-love-companies-who-use-social-media/
By Sue Poremba
For many companies, social media is an amazing marketing tool. You can get your name out in front of established customers and potential customers without spending a lot of dollars. A lot of organizations turn to interns to create Facebook posts or to send out regular tweets on Twitter TWTR +0.6%, or they will hire a freelance social media expert who can keep the company’s name in the public eye for a fraction of the cost of a full-time employee.
Source: www.forbes.com
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