http://socialnetworkingnews.org/10-social-media-marketing-mistakes-businesses-must-avoid/
While the ROI of social media marketing remains hotly debated, there is no doubt that it can be a great tool for optimizing your web presence—or total nightmare experience depending on the execution of your strategy. Here is a list of social media marketing mistakes to avoid, and ways to ensure your campaign’s success.
Paying for fans and followers.
Having thousands of fans, followers, and likes leverages the power of validation and social proof, especially since visitors tend to take positive action when they see others have already shared the page.
Source: www.business2community.com
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