http://socialnetworkingnews.org/nextdoor-social-network-digs-deep-into-neighborhoods/
Internet companies have been trying desperately for years to court people like Isaac Gonzalez to use their services.
He is 34 years old, married, a father and a well-regarded leader of his neighborhood association in Sacramento, Calif. Local government officials and business owners know who he is. When Mr. Gonzalez weighs in on local issues, his neighbors listen.
Source: www.nytimes.com
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