How To Reach New Social Audiences Through Networking

http://socialnetworkingnews.org/how-to-reach-new-social-audiences-through-networking/

No business, whether small and local or huge and international, can skip social media these days. But take heart – engaging in social media does not necessarily mean that your business needs to get Pinterest/LinkedIn/Instagram/Snapchat/Tumblr, or whatever the kids are doing these days. As far as we’re concerned, keeping your social media streamlined and effective is the new black.

It can be tempting to expand your online reach by adding new social platforms to your list, but most businesses simply don’t have the time and staff to maintain fresh content on multiple channels. Spreading your content too thin or reproducing it identically on 10 different platforms isn’t a recipe for success, whether you’re looking to increase brand awareness or boost sales. For small businesses, I’d personally suggest Facebook as a starting point, and Twitter if you’re up for a few tweets a day

Source: www.business2community.com

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