New Report: Marketers' Tastes In Social Media Are Changing

http://socialnetworkingnews.org/new-report-marketers-tastes-in-social-media-are-changing/

While some aspects of social media are shifting, over the past 24 months other strategies remain largely the same, according to the newest Leadtail Social Insights Report.

In the newest March 2015 study of 1,434 CMOs, created in conjunction with Neustar, the social media research and strategy firm notes the following trends:

Marketers’ interest in location-based check-in apps appears to be over. Only 5% of marketing leaders share check-in information from sites like Foursquare in the current survey as compared to 28% just 24 months ago.

Source: www.forbes.com

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