http://socialnetworkingnews.org/craft-a-legal-effective-employee-social-media-policy-with-these-5-steps/
Social media has the power to boost a brand’s image, reinforce relationships with customers and increase sales. When abused by employees, however, it can cause irreversible damage.
Take KitchenAid, for example. In October of 2012, the company tweeted out an offensive comment about President Barack Obama’s grandmother. As a result, it faced a huge backlash and received a plethora of negative media attention. This happened simply because an employee tweeted his or her opinion from the brand account, rather than from a personal one.
Source: www.entrepreneur.com
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