This gossipy social network is getting huge on US college campuses - Quartz

http://socialnetworkingnews.org/this-gossipy-social-network-is-getting-huge-on-us-college-campuses-quartz/

 

One of the fastest growing apps in America, Yik Yak, has obtained millions of users through Facebook’s original model—targeting American college students. But can it go mainstream?The app, which allows users to anonymously post messages from or within 1.5 miles of US college campuses, has exploded onto the mobile app scene since it debuted in late 2013. Its strategy—for now—of sticking close to college campuses 1,300 and counting has created a unique product, in contrast to anonymous chat apps that are more broadly used, like Secret and Whisper, and it has generated a large user base quickly.

via This gossipy social network is getting huge on US college campuses – Quartz.

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