Small businesses step up holiday social media game

http://socialnetworkingnews.org/small-businesses-step-up-holiday-social-media-game/

NEW YORK — Monif Clarke didn’t have a social media strategy for her women’s clothing company until this year, when she hired a consultant to help her build one.

The holiday social media marketing plan for New York-based Monif C. Plus Sizes includes contests promoted on Facebook with prizes like a $1,000 wardrobe. When Facebook users click on a link about a contest, they’re taken to the New York-based retailer’s website and their email addresses are recorded when they enter the contest. Those addresses are key to increasing Monif C’s business — it gets nearly 30 percent of its sales in response to emails.

Source: www.mercurynews.com

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