http://socialnetworkingnews.org/alexfromtarget-might-be-a-social-networking-experiment/
Alex from Target is enjoying his 15 minutes of fame, but he may have a Los Angeles-based start-up marketing firm to thank for it all.
Calling it “one of the most amazing social media experiments ever,” Dil-Domine Jacobe Leonares, the CEO of Breakr, claimed his company was behind getting the hashtag #AlexFromTarget tweeted 1.5 million times within the past two days. “We wanted to see how powerful the fangirl demographic was by taking an unknown good-looking kid and Target employee from Texas to overnight viral internet sensation,” Leonares wrote in a LinkedIn post.
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According to the company’s website, Breakr aims to “connect fans to their fandom.”
Target, however, had nothing to do with the social networking test, saying in a statement to USA Today, “The Target team was as surprised as anyone.”
Source: www.etonline.com
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