Why all small businesses need a social media policy

http://socialnetworkingnews.org/why-all-small-businesses-need-a-social-media-policy/

Social media offers companies of all sizes a powerful yet cost-effective way of marketing their products and services, promoting their brand, and engaging with a wide audience of stakeholders, including customers.

Yet, the advantages of social media can also expose businesses to risks that can cause both financial and reputational harm, if unmanaged.

Marketing teams have never found it easier to project their brand message to a target audience. But, at the same time, brands themselves have never been so powerless in protecting themselves from employees who simply don’t understand the pitfalls of using social media to complain about their boss, joke about their company or make unkind remarks about their colleagues.

Source: www.theguardian.com

See on Scoop.it – social networking

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