Pinspiration: Social Media Plays Growing Role in Halloween Shopping

http://socialnetworkingnews.org/pinspiration-social-media-plays-growing-role-in-halloween-shopping/

With black and orange retail displays and jack-o-lanterns everywhere you turn this month, Halloween inspiration isn’t hard to come by. And with the holiday’s popularity growing every year, more and more Americans are taking their costume queries to Pinterest — further proof that social media continues to play a bigger role in marketing and sales.

This year, 67.4 percent of Americans celebrating Halloween will purchase costumes, according to the National Retail Federation’s 2014 Halloween Consumer Spending Survey. That’s the highest number in the survey’s 11-year history.

Source: www.businessnewsdaily.com

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