YouTube Investing Millions To Get Its Stars To Stay Put

http://socialnetworkingnews.org/youtube-investing-millions-get-stars-stay-put/

YouTube announced Thursday it’s pouring more cash into its community of creators, the so-called YouTube “stars” who generate the most interest from advertisers. Unlike YouTube’s $100 million investment in content from several years ago, or its subsequent investments in promotion, this time the figures are closer to the tune of $10 million, according to a report…