Social Media Users Donate More Money Than Time To Charities

http://socialnetworkingnews.org/social-media-users-donate-more-money-than-time-to-charities/

Social media campaigns have helped charities reach a greater audience more than TV and word-of-mouth initiatives. The online audience has responded and quite generously most of the time.

A recent survey by Mashable found 64 percent of social media users donated more than $100 to a charitable cause in the last year. Only 6.5 percent had given no money.

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LinkedIn users were the most generous with 70.5 percent donating more than $100. The social network also has an older and wealthier demographic. Nearly 60 percent are 35 years or older and 38 percent have a household income of more than $100 thousand, according to Quantcast.

Source: www.hngn.com

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