Moving beyond “likes” and “favorites,” Facebook and Twitter feeds will...

http://socialnetworkingnews.org/moving-beyond-likes-and-favorites-facebook-and-twitter-feeds-will/

Moving beyond “likes” and “favorites,” Facebook and Twitter feeds will…
Facebook and Twitter test buy buttons.

Moving beyond “likes” and “favorites,” Facebook and Twitter feeds will soon feature a new option: “buy.”

The two Bay Area companies are testing “buy” buttons, moving one step closer to generating meaningful retail sales after years of collecting information on consumer shopping habits, analysts said. The firms hope the feature will make it easier for impulse shoppers to purchase everything from nail polish to hoodies.

It works like this: Select retailers post information about a product they want to sell on Facebook or Twitter. If customers want to purchase the product, they click the button and enter their credit card information directly on the social networks without having to go to the retailer’s website.

Source: www.mynextfone.co.uk

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