Social Network Tagged Rebrands as an App Incubator

http://socialnetworkingnews.org/social-network-tagged-rebrands-as-an-app-incubator/

Tagged, a social-networking site that’s struggled to attract users and grow revenue since its founding a decade ago, is changing its name and trying a new approach.

The San Francisco-based company has renamed itself if(we), said Greg Tseng, the company’s co-founder and chief executive. Along with the new corporate moniker, the startup plans to shift its focus away from the Tagged social network and into developing a variety of new mobile and social apps, he said.

“We’re going from just working on Tagged to taking multiple shots,” Tseng said. “We are transforming into more of an incubator.”

Source: blogs.wsj.com

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