Guide to social media platforms for international campaigns » Search Engine People Blog

http://socialnetworkingnews.org/guide-to-social-media-platforms-for-international-campaigns-search-engine-people-blog/

Lots of businesses are now seeing the power of international geo-targeting for their offerings, creating sub folders and designing landing pages for each market. Apple.com do a great job of this with a huge list of targeted subfolders, all created to market to that specific country.

brazil dubbed
social
media capital
of the universeThough companies are getting to grips with international SEO, very few tend to set up international social accounts and are missing out on strong marketing channels. China and Russia are the obvious regions worth exploring, both having rapidly expanding internet user growth and social media penetration. While Brazil has been dubbed “the new social media capital of the universe” with an estimated 79 Million people actively using social media. Though Facebook is the largest network in the world (as seen below), many countries have their own social networks with millions of users and open to Western brands and social media advertising.

Source: www.searchenginepeople.com

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