How Retailers Can Use Social Media In Stores To Drive Sales

http://socialnetworkingnews.org/how-retailers-can-use-social-media-in-stores-to-drive-sales/

It’s easy for a business to get wrapped online with social media without connecting that activity to their brick and mortar retail locations, but that’s a result of misunderstanding the way retailers should be integrating their online activity.
Social media is an extension of retail locations, not a separate entity.

That’s not to say that you can’t create additional revenue online, but unless you plan on closing down the physical locations your online activity should also be a bridge into your stores

Source: www.business2community.com

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