A Guide To Optimizing Your Social Media Marketing Campaign

http://socialnetworkingnews.org/a-guide-to-optimizing-your-social-media-marketing-campaign/

We often hear about website and search engine optimization, but social media optimization hasn’t quite made it into the mainstream vernacular. Whether you’ve heard the term or not, you may already optimizing your social media posts every day.

Here are a few examples:

Checking your analytics to see what days and times your fans are most likely to read and interact with your posts.
Focusing on using post formats your audience prefers, such as images versus videos.
Ensuring your blog content is easily shareable by including social share buttons after every post.

Source: www.forbes.com

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